Florian Siegmann is a Berlin-based art director and designer. During the beginning of the pandemic he united with his creative crew and co-founded the studio Newformat. With a focus on interdisciplinary exchange, experimentation and a progressive philosophy, he collaborates with fashion brands, magazines, artists and musicians. He creates digital fashion, virtual worlds, as well as moving and still images through an exploratory approach.

Selected Clients:
Adidas, Nike, Breuninger, Bulgari, Ottolinger

Portrait of Florian Siegmann, New Format